
Promotion "Spanish Blood"
Purpose of the Campaign: Promoting Spanish wines, and its typical and unique varieties of grapes.
Length of Campaign: Not less than 6 months - 1 year
Wineries that participate from 12 to 36, trying to cover as comprehensive as possible to the huge variety of regions, climates and grape varieties own Spanish territory.
Number of outlets Minimum: 50 -100
Hardware:
1 .- Furniture: bottle made of solid pine wood, painted and decorated properly, can occur in many forms, and ultimately will be, or which propose to have had excellent reception in the past or markets, or that the Buyers tell us if it enters into the budget. There will be a selling point for furniture.
2 .- Brochure: We throw a number of pamphlets Diptychs ample enough to be the total amount not less than 3 per bottle purchased. Pocket-size calendar and similar materials, the back has the logo and name of the Buyer Network, the main product logo and promoted within the specifications and benefits of different products and useful information to encourage consumers to keep for themselves, a list of the best vintages, an indication of grape varieties in the world, a brief guide to wine tasting or similar information.
 3 .- Tastings organized for the public and to selected guests, will be conducted by experts sumilliers run, but the participants may purchase the wine they wish in a colorful box made exclusively for the purpose. It proposes no less than 4 per month of the campaign.
Cost of the Campaign for Buyer: 0 €
Minimum purchase: 2 containers Winery, and at least 12 wineries in the campaign. |